Magazine psychologies!

The magazine i am evaluating is psychologies. We were looking at why they have chosen certain colours and pictures to present to the right audience. I found that the colours on the magazine were very subtle and simple, however having a slight girlishness to it, therefore found it to be aimed at older women. We could also tell that it was aimed at older women as the picture on the front is of a classy 40-50 year old women (Michelle Pfeiffer) therefore it would attract to that age and gender. Also the headlines on the magazine have been made to attract the right audience, you could tell that a teenager would definitely not pick up this magazine. The contents page was also very subtle and simple, as older women would just want to get to the point with no fuss.We then needed to think about our own college magazines we are making, therefore we need to think about the age of people we are aiming at and the gender. I am aiming both genders and need a wide range of ages as you could find middle aged people at college and they might like to read the college magazine, threfore i need to use simple colours not attracting to either gender and also the simple colours would make it more attracted to any age.